The biggest social trend of the year influenced the way our card looked on the app. Know how the team pulled an all-nighter to give you the most delightful product feature of Scapia.
Credit cards are serious business. But who says serious can't be fun?
Remember July 2024? When your Instagram was either pink or nuclear grey? When friends were divided into Team Barbie and Team Oppenheimer? Yeah, we were in that chaos too.
Then someone at Scapia had a wild thought, ‘What if our users could pick sides... with their credit cards?’
The designer, the engineer, the writer, and the founder—those were who we needed to make this happen, but in secret. The mission? Turn our virtual cards into something no one had done before: an interactive canvas letting users pick sides in the biggest cultural moment of 2024.
We worked until 4:00 AM to make it happen. The next morning, we dropped the bomb (pun intended) to everyone at the office that Scapia cards could now switch between Barbie pink and Oppenheimer. When we rolled it out to users, the response was electric, our tribe couldn't believe their credit card could do this.
And why stop at just movies? Now our cards celebrate everything with you - they sparkle during Diwali, get colourful for Holi, deck up for Christmas or just make you smile every time you pull it out.
This whole story became a stepping stone in adding customer delight every step of the way. And we have been continuously adding that on our app. Check out ‘destination feature’ to reveal more delights.
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Your next chapter may be written in places you've yet to see.
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