Scapia Badges

A read on how gamification helped us understand our customers' behaviour and patterns through rewards and badges

Engineering

It started with a simple observation: tribe members who regularly engaged with their Scapia card in the first month stayed more active throughout their journey. We built this habit by giving out simple badges - first tap, first referral, first flight booking.

But our tribe weren't just collecting badges, they were asking for more. ‘Hey, I've completed all badges! What's next?

It’s a fact: When a person enjoy using a product, they use it more. But delight alone isn't enough - they need clear goals, visible progress, and meaningful rewards. That's where gamification comes in.

A game where they have to collect badges within the given time to unlock mystery rewards. We took everything people love about heist movies - the thrill, the mystery, the ticking clock - and turned it into a reward system.

Within a month of launching Heist, we saw a change. Users who might have taken weeks to explore certain features were discovering them in days. They were building habits that would serve them well.

We had so much fun writing the communication, getting on user calls and listening to how people are now raving about it to their friends and competing with them.

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Disclaimer: Yes, calling it 'Heist' raised some eyebrows - after all, we're a fintech built on trust and transparency. But sometimes the best way to help users build good habits is to make the process a little playful.

Bigger challenges, better rewards, and many plot twists are coming soon. We can't wait for you to discover.

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Search blog posts

Scapia Experiences

Mar 18, 2026

Scapia's Airport Privileges

Mar 18, 2026

Scapia Federal Add-On Credit Card

Mar 18, 2026

Scapia Coins

Mar 18, 2026

How Indians Travelled in 2025

Feb 12, 2026

Work hard, play hard: Our mantra to reach the goal

Jan 16, 2025

Launching Trains on Scapia

Jan 7, 2025

Visas, now on Scapia

Jan 4, 2025

Scapia Badges

Nov 7, 2024

Your next chapter may be written in places you've yet to see.

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