Our tribe asked for it, and we delivered on wheels! This read is all about how we built the most delightful bus booking experience in India
It started with a simple user call: “Hi, I live in Guntur and my travel plans don’t involve flights or stays. I usually commute by bus from Hyderabad to Guntur. I would love it if you could bring buses too on Scapia” This made us think about what more we could do. On further researching and calling, we found that 65% of our target audience travel intercity and needed more ways to redeem coins. The very obvious answer was to introduce buses on Scapia. Our supply team already had the checklist to curate only the high-quality buses on Scapia. 1. Hygiene 2. On-time schedule 3. Maintenance of safety standards 4. Comfort 5. Multi-state presence will be cut. At Scapia, every product flow and design we make is built with transparency at its core. While transparency is important, showing the flow delightfully plays an equal role.
After coding, deploying and testing the waters for a while with the closed user group, we were confident in our product. On July 10, 2024, we introduced buses on Scapia
Buses have become super aspirational over time. It’s not just a mode of transport, it’s a way of romanticising the traveller in you. And our marketing angle was all about that.
Arindam Roy
Since the launch, we have been constantly improving and adding features based on feedback from our tribe. And as we continue to roll out buses across India, we're already thinking about what's next. And the answer lies with our tribe. So, the next time you hop on a bus booked on Scapia, remember - you're not just going on a journey. You're part of our journey too.
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